Contemplating starting a blog? Blogging is a marvellous thing to become involved in and can result in all kinds of great opportunities. Just before you dive in, it’s well worth firstly taking a step back and thinking of several significant things.
Listen up. Starting your blog is rather easy, but getting it right is a lot more difficult and there are numerous decisions to help make in the process. Allow me to share 12 things you must know before you even begin a blog:
1. Self-Hosted WordPress Blog
You could be wondering about the best option for how to make a blog. Will you develop a WordPress blog, or would a platform like Blogger suffice? Have you considered such as SquareSpace or Wix?
In my view, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the best option.
There are some main reasons for this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and control over all you do. There are millions of themes and plugins for WordPress, while it’s also great to know that nobody can come along some day and disassemble your site since it ‘breaks’ some kind of rule. That’s a large issue with many platforms!
Upon having installed WordPress (it’s free and many hosts permit you to set it up with only a couple of clicks), you can essentially do whatever you like. You’ll have to spend a little bit of money on hosting and a domain name, but those can be gathered pretty cheaply.
2. Develop a Brand
To develop a prosperous blog and stand out from the crowd, you have to work to create a distinctive brand. This simply means select a very specific niche and attempting to build a brand that really speaks to your audience.
The thing that makes a brandname?
Well, it requires a variety of stuff like the name, logo, visual imagery, the tone/personality of the writing, the consumer experience, and the like. Think about great bloggers like Seth Godin. You usually know specifically what you’re getting when you visit his blog – and that’s what you must do, too.
To be successful, you need to differentiate yourself from the crowd and speak to your audience. What’s your niche? What do you wish to be generally known as? What’s the personality of your blog will be? Will your website be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You can have the very best looking blog in the world, however it doesn’t matter a jot if the content is crap!
To reach your goals and maintain people returning for more (which happens to be surely what every blogger is looking for), your articles should be premium quality and deliver on precisely what you’ve promised.
Ensure each post is well researched and it has a specific point. Allow it to be interesting to read by injecting a little bit of your own personal personality into each post – or tell stories to bring it alive.
Remember: content articles are king, so be sure it’s as great as it possibly can be!
4. Blog Regularly
Blogging regularly is really important. If you need how to start a successful blog to obtain just about any impact, you just cannot go weeks or months without making a post!
When you initially setup your blog site, it’s easy for starters great intentions and boast about how precisely you’re going to make a fresh post six times weekly. But unless you’re superman/woman, the truth is that sticking with a schedule like that is completely unrealistic.
To give yourself the ideal possibility of success, be realistic about how often you’re planning to post and set up a schedule in order to meet that goal. You should plan out your posts upfront and after that work with a post scheduler to publish it for your blog on the given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger part of the blogging world. I’m talking about videos, graphics, photos, infographics, etc.
Make certain each and every post you make contains some type of visual content. It can help to bring your site alive and can greatly increase the quantity of people who click through to your website – especially from social media marketing.
Not just a graphic designer whizz kid? Don’t worry! Something like Canva costs nothing and super user friendly, or you might outsource it into a design professional.
6. Connect With Other Bloggers
It’s easy to understand other blogs as competitors, however you should actually have a look at them as your friends. Experience tells me that your particular success often depends upon connecting with some other bloggers and making yourself known to the key players with your niche.
Comment on their blogs and join in the conversation. Share their posts on social media marketing. Build a relationship with them and obtain on their radar! Trust me, it’ll really help the chances of you success.
7. You Have To Build an e-mail List
Imagine having the capacity to send 500 people to your new blog post in a matter of minutes, or having the capability to instantly send visitors to a deal you’re promoting as being an affiliate.
Once you have an e-mail list, you will find the capability to do this plus more!
You’ve probably heard the expression “the funds is in the list” – and so i can absolutely and categorically tell you that it’s the honest truth. If you’re starting a new blog, make sure you start building an e-mail list from the first day.
8. Spending money on Advertising
There are several great free techniques for getting targeted traffic to your blog site. You can work on SEO and have traffic from Google. You are able to write guest posts for other blogs, or use social media to share relevant content and acquire new followers.
But while free methods are fantastic, it’s also worth taking into consideration paid methods like Facebook advertising. If you do it right, it is possible to achieve your goals much quicker and quickly get in touch with new people.
Anything of warning: Don’t throw a load of capital on the wall and hope it sticks! Set a small budget (e.g. $20) and test this type of water to determine if it works.
9. Responsive Design is necessary
Those days are gone when the majority of people browsed the internet on their own computer. Nowadays, it’s information on smartphones and tablets.
If you’re planning to create a new blog in 2017, please, please, PLEASE ensure it is responsive and simply viewable on mobile devices! It’ll create the viewing experience much better for your visitors, and possesses certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When starting a blog, it’s essential to adopt security seriously. Blogs are at risk of hackers along with other online threats, so it’s absolutely vital to adopt steps to protect your web site whenever possible. Believe me, you don’t want the irritation of sorting out a hacked blog because it could be a complete and utter pain from the arse!
Firstly, be sure your blog site and plugins will almost always be updated and running the newest versions. This can include the WordPress installation, your theme and each and every plugin.
Secondly, ensure you use a basic WordPress security plugin to assist guard against common threats and acquire alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very popular.
11. You should Think Of SEO
Where can you go if you’re trying to find information? Generally, the reply is Google, so you’d be absolutely CRAZY to ignore it as a traffic source.
If you want to get visitors from Google, you must consider Search Engine Optimisation (SEO). I could write a whole book about this subject, but for now you simply need to obtain the 30deyypky right.
Base each blog post around a unique keyword – and make sure to include that keyword several times from the post. Don’t go crazy!
Moreover, it’s worth installing a search engine optimisation plugin like Yoast SEO. This is a free tool that offers you the opportunity to optimize your site quickly and easily.
12. Blogging is Hard Work
Finally, it’s essential to know that blogging is tough work.
A lot of people dream of creating how to set up a blog and achieving instant overnight success, but to be honest that it’s bloody perseverance and requires consistent effort over years and years. If you’re prepared to put the effort it, it’s well worth it though and literally has the ability to modify your life.