The sale of 禮盒 fell dramatically in 2013, Chinese state media said, in another symbol of the impact the ruling Communist Party’s anti-corruption drive has had on consumer behaviour.
A member of the China National Food Industry Association told official news agency Xinhua late on Wednesday how the product sales of gift food products is estimated to possess fallen roughly forty percent in 2013.
The sale of traditional glutinous rice cakes was particularly hard hit, said Weng Yangyang, a senior official through the rice cake industry association.
Xinhua said a great gift box of rice cakes, which can be wrapped in reed leaves and eaten in the annual Dragon Boat Festival in the spring, could sell for as much as 2,888 yuan ($480).
“For people food businesses that depend upon selling gifts, and seek high profits, the market share has fallen a lot more, and times are hard,” Weng said.
Luxury gift boxes containing foods such as premium alcohol, nuts, or traditional mooncakes have been a requisite element of operating in China, and can be used as a form of dexrpky23 bribery.
However, since overtaking the reins of your Communist Party in November 2012 and the government in March, President Xi Jinping has vowed to break into upon corruption. This past year, government entities launched a campaign against extravagance and waste, intended to curtail giving gifts and lavish banquets.
Requirement for 伴手禮 stuffed with shark’s fin as well as other lavish pastries waned through the Mid-Autumn Festival this year in favour of less conspicuous gifts. ($1 = 6.0714 Chinese yuan) (Reporting By Adam Rose; Editing by Paul Tait).