Before you decide to select what you believe is the ideal color off Pantone Colour Books, stop for a moment and consider your audience. This is particularly important if you’re marketing or selling globally as opposed to locally. You can see, different colors have different meanings to several people. If you’re new to the cultural significance of any certain color the item, brand, or identity you’re promoting could end up failing before it possesses a possibility to explode! Let’s take a closer look with the cultural significance of color by two of today’s emerging economies.
In China, the colour red is probably the most important. No where is this color more prominent than around the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. Also, it is the color the Chinese associate with fire, among the five elements its people believe create precisely what exists in nature.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color chinese people associate with another of the five elements, the planet earth, and thus, this color represents royalty.
In India, colour red represents something quite different: Purity. That’s in contrast to Western cultures where color white is utilized to represent purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned with a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of your union of two individuals, colour red also symbolizes fertility and prosperity. The hue green represents the harvest or even a new beginning and, as with America, green is symbolic of nature. In India green is also the color used to honor Islam.
As popular as green is, don’t apply it if you are considering doing business with Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those who are in South America, green represents death. But in the center East, green may be the color of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the wrong color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you research your options!